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Thursday, October 8, 2026
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TikTok Grants Users Authority to Decrease AI-Generated Media in Their Feeds

Users will soon have a new feature that permits them to cut down on the amount of AI-made media appearing in their timelines. This step comes as the service revealed that it now features over 1 bn AI-generated clips.

Pilot Phase and Launch

The update is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a rise in AI-generated material, spurred by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that almost a tenth of the quickest rising channels on another major platform primarily display content made by AI. A large amount of this output is considered mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often absurd or surreal.

Our research shows that a lot of users like content created using AI tools, from AI artwork to informative clips, and we want to offer the community the option to increase or decrease of that, according to their own choices,” commented a platform representative.

Scale of AI Content

The platform announced that there are presently over a billion videos on its service labeled as artificially created. Collectively, in excess of 100 million videos are uploaded to the app each day, making AI-generated material a limited percentage of its total content library.

Customizing Your Feed

Members will be in a position to limit or boost the level of artificial media they view by opening the content preference setting in the application and selecting “AI-generated content”. Other topics that currently be controlled under the setting include politics, fashion, aesthetics, and movement.

AI Disclosure Rules

Its rules mandate creators to label “realistic” AI-made content, and it forbids dangerous AI impersonations of public figures or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.

Furthermore, the service will now apply an AI-generated label to content created with its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is designed to stop users from seeking to bypass the labeling process.

Responsible AI Funding

The company is additionally establishing a $2 million AI literacy fund for specialists and institutions to develop informative material about ethical AI use. This program will support educational bodies dedicated to teaching coding and technology.

Content Safety Approach

The video-sharing app has supported its safety measures, during discussion over intentions to lay off a large number of review team members in Britain. TikTok is expected to eliminate hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.

A senior executive clarified that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it has to be seen by staff. TikTok announced a notable drop in shocking and graphic content reviewed by human moderators over the past year due to reliance on its AI tools.

It is vital to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference process content quickly.”
About the author

Jacob Ortiz

A seasoned travel industry expert with over 15 years in luxury transportation, specializing in premium client experiences.

Supreme Royal Express

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